NETWORKING: Going Global - winning international business

While achieving strong domestic sales is, rightly, a priority for most technology-related businesses, the global market offers scope for much greater sales growth.

The use of English as an international business language and the availability of the internet and instant communication can make exporting appear easier than was once the case.  But there are still many challenges to going global - and not all are obvious.

This event explores some key questions relating to this theme: 

• Which sales and marketing channels should you use? - direct sales (online or face-to-face), agents, distributors, partners, licensing.

• How can you effectively communicate and build trust with people from very different cultures?
• What support is available for exporting?

The MD of CM Group, which generates the majority of its revenue overseas, will also discuss how they have developed their international business strategy.

This event is kindly sponsored by:

UKTI and EEN